Steve Jobs is the inventor of the iPod, iTunes, the iMac, the iPhone, and basically anything that is cool and white. He first appeared in the comic The $100 iPhone Rebate's on the Dresser, Chocolate, when he was confronted by Josh in his home. it was explained that the $100 iPhone rebate (when it's price dropped) came due to Josh's threats. Later, in Superman II: The Quest For an Unlocked iPhone, after Josh unlocked his iPhone, he was sentenced to the iPhantomZone. Joel also envisioned Steve Jobs enacting the Omega Directive, which caused all Macintosh and iPod users to suddenly attack and kill themselves in Macworld San Francisco 2008: The Omega Directive. His last appearance was in I Am iRon Man, where Eli replaced his damaged heart with an iPhone application.